50010
Branding and packaging design for a bold Italian food brand that plays with numbers, color and visual identity.
Branding & Packaging
50010 isn't a name. It's a ZIP code . Ames, Iowa
where Alessandro, Sara, and David started making limoncello the way Sara's grandmother used to. Not to build a brand. Just to see if they could get it right.
They did. Then someone said: what if we sold it?
From that moment on, every bottle became a story.
The naming system "& other stories" isn't a decorative subtitle
it's the structure of the brand. Limoncello & other stories. Orancello & other stories. Lemon Drop & other stories. Every product declares itself part of a larger narrative. There's always another story to tell.
Two souls: Italy in the method. Iowa in the hand. A typographic green border holds the tradition together; handwritten lettering, flat fruit illustrations, and peels that become graphic marks speak to the present: an American, agricultural present, without nostalgia.
