Pajta is a premium canned seafood brand born from the port of Paita, Peru.
its goal is to turn canned fish into a desirable, collectible kitchen staple (open. eat. repeat.), far from the category’s usual nostalgic look.
fine dining in a can.
for pajta, we led the naming, branding, and packaging design, building a modular visual system: a “classic label” inspired logo, a south america–rooted color palette, and, for each product, fish illustrations paired with a dedicated pattern inspired by the peruvian blankets once used by early night fishermen to stay warm at sea.
